A journey to build the fishing brand with the most advanced rod building carbon technology

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Clifford Pirch

Hometown: Payson AZ
Circuit: Bassmaster Elite Series
Career highlights: 3X US Open Champion, 2X FLW Champion, Qualified for last 7 Bassmaster Classics
Hobbies: fishing for bass, trout & crappie, archery elk hunting, antler shed hunting
Children: Kailee and Kassidy
Choice Rods: Phenix Feather 71MH, 71H, 77H, S71M, S71H, S77M, and M1 Series


Clent Davis

Hometown: Montevallo, Alabama
Circuit: Bassmaster Elite Series
Career Highlights: FLW Champion, 34 Total Tournaments, 3 Top 10 Finishes
Hobbies: Hunting, watching Alabama football, running daddy daycare
Wife: Ashley
Children: Kayt
Choice Rods: K2 765-C, Swimbait 790-C and X9 Composite


Drew Benton

Hometown: Panama City, FL
Circuit: Bassmaster Elite Series
Career highlights: Elite Series Champion, 9 Top 10 Finishes, 61 Total tournaments, 39 times in the money
Hobbies: Hunting
Children: Cade
Choice Rods: Ultra MBX, 707H-C, Feather 77H & 73XH


Braxton Setzer

Hometown: Wetumpka, AL
Circuit: FLW Pro Circuit
Career highlights: 5x FLW Cup qualifier, 1x Career win, 8x Top 10’s including a 2nd place finish at Lake Seminole
Hobbies: Hunting, Camping, and Spending time with the family.
Wife: Amy
Children: First Child (Boy) due in May 2020
Choice Rods: K2 765, M1 74M spinning, Feather 77H, X13


Russ Lane

Hometown: Prattville, AL
Circuit: Bass Pro Tour and Major League Fishing
Career highlights: 7 time Bassmaster Classic Qualifier with a 4th place finish in 2010
Hobbies: Design fishing lures and tackle
Wife: Jill Lane
Children: Jentzen & Jayce
Choice Rods: Recon Elite, Crankbait XG


Jacob Wall

Hometown: New Hope, AL
Circuit: FLW Pro Circuit
Career highlights: 2x BASS College regional wins, 2018 FLW Tour Qualifier
Hobbies: Lure making, Hiking, Outdoor Activities / Lifestyle
Wife: N/A
Children: N/A
Choice Rods: M1, Ultra MBX, Recon Elite, Feather


Billy McCaghren Jr.

Hometown: Mayflower, AR
Circuit: FLW Pro Circuit
Career highlights: BassElites – 8 Top Tens, FLW- 9 Top Tens
Hobbies: Coach Baseball and Basketball
Wife: Norma
Children: Callen
Choice Rods: Feather, Ultra MBX


Vince Borges

Hometown: Salida, CA
Circuit: WON BASS Opens, US Open
Career highlights: Tournament Angler for 33 years. Over 100 top 10 finishes, with 46 wins. 12 Angler of the Year Titles in 5 different circuits
Hobbies: Saltwater and Offshore Fishing, Fly Fishing, Watching Atlanta Falcons football and San Francisco Giants Baseball, Golf
Wife: Katherine Borges 28 Years
Children: Son Joshua 27 and Daughter Michaela 25
Choice Rods: K2, M1, Ultra MBX, X13 for crankbaits and X10 for rip baits

Evan Barnes

Evan Barnes

Hometown: Hot Springs, AR
Circuit: FLW Pro Circuit
Career highlights: 15 Career Top 10 Finishes
Hobbies: Spending time at church as a Youth Pastor
Wife: N/A
Children: N/A
Choice Rods: Recon Elite, Feather, M1


Fred Myers

Hometown: Panama City, Fl
Circuit: Redfish World Series, Pro Tournament Series, IFA Redfish Tour
Career highlights: 3 time IFA Redfish Tour Championship winner, 13 regular IFA Redfish tour wins
Hobbies: Archery hunting
Wife: Beautiful wonderful Laura Myers
Children: Carter Myers, Elizabeth Myers
Choice Rods: Phenix M1series in spinning and bait caster

Elite Shannon Abbott

Shannon Abbott

Hometown: Oceanside, CA (Originally from Knoxville, TN)
Circuit: MLF Tackle Warehouse Pro Circuit
Career Highlights: Top 10 AOY Standing MLF Toyota Series Western Division; 11th Place MLF Toyota Series Clear Lake, CA; 6th Place Won Bass AZ Open -Top 30 Won Bass U.S. Open
Archery, Surfing, Competitive Bass Fishing, Traveling and spending time with wife and son.
Wife: Candace
Children: Maverick
Choice Rods:
Ultra MBX-S-706M, Ultra MBX-C-77MH
M1-S-74M, M1-C-74MH, 78MH, 80H

Jamie Horton

Hometown: Centreville,AL
Circuit: FLW Pro Circuit
Career highlights: winning the Federation National Championship. 2 Time Bassmaster Classic and 2 Time Forest Wood Cup Championship Qualifier
Hobbies: Hunting, watching Alabama Football and High School Baseball
Wife: Becky Horton
Children: N/A
Choice Rods: Ultra MBX